AtT Business Analysis - 2444 Words

Table of Contents Executive Summary Question 1 Ââ€" Analyse the strategic position of ATT in 1994 1.1 Introduction 1.2 Strategic position of ATT in 1994 1.3 Current situation analysis 1.3.1 Internal environment (SWOT, TOWS) 1.3.2 External environment (PEST) 1.3.3 Competitive environment (Porters five forces, diamond, value chain, and BCG Matrix) 1.4 Financial analysis 1.5 Conclusion Question 2 Ââ€" Identify and evaluate the strategic options facing ATT in 1994 2.1 Introduction 2.2 The architecture of strategy as applied to ATT 2.3 Hierarchy of strategic intent 2.4 Growth strategy 2.5 Strategic partnering Ââ€" Joint ventures 2.6 Strategic options 2.7 Conclusion Question 3 Ââ€" Consequences for the global†¦show more content†¦For most of its history, Ma Bell (ATT) functioned as a legally sanctioned and regulated monopoly. When ATT entered the global arena, the dynamics of classical competition changed and ATT had to reshape and change their strategy to meet the new challenges of a global economy. 1.2 Strategic position of ATT in 1994 After the divestiture of 1984 Ââ€" 1988, CEO Robert (Bob) E. Allen started to rationalise the business. He broke up the giant functional organisation into 21 manageable business units to help drive responsibilities and accountability. Up to 1994 Allen reorganised ATT s crown jewel to be its core telecommuncations network and his strategy was to focus ATT s expansion only on the areas which enhanced this core. Allen explained, Everything we are doing is designed to put more traffic on our network, to enhance the value of our network. With increasing competition, convergence of industries, deregulation and international trust laws, Allen soon realised that this strategy had to change. The BU structure and strategy of 1989, did not match the business needs for 1994 and the new millennium . A thorough analysis to reshape ATT s strategy was executed and this report contains its recommendations 1.3 Current situation analysis 1.3.1 Internal environment (SWOT, TOWS) The SWOT analysis (Appendix 1) revealed internal positive and negative attributes of the organisation, while the TOWSShow MoreRelated ATT Business Analysis Essay5151 Words   |  21 PagesATT Business Analysis Executive Summary The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. ATT must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world. 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